The Analytics page has four tabs: Overview, By facet or campaign, Compare codes and Year on year.
By facet or campaign
Groups eligible visits by one facet's values, or by campaign. Choose Group by, then Classified:
- As at the time of each visit (the default): the figures stay the same whenever you run the report.
- As they are now: past visits are grouped under each code's classification today, so the figures change when codes are reclassified.
Compare codes
Puts up to six dynamic codes side by side over the same dates. Pick each code in Choose a code (then Add a code), set the dates and choose Compare.
Year on year
Puts two campaigns side by side, for example this year's festival against last year's.
- Choose the Earlier campaign and the Later campaign. Each needs a planned start date.
- Optionally, choose Only codes classified as.
- Choose Line them up by: Days from each campaign's start, or Calendar date (same day, different year).
- Choose Compare.
Lining up by days from the start is usually the fairer comparison when the campaigns ran at different times of year.
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